Viral

There’s now no point trying to produce ‘content’ if it’s not going to go viral, spreading around the world like wildfire and amassing millions of clicks. So art is now a kind of bioterrorism. The metaphor of human expression as an infectious disease perhaps has its origins in the pseudo-theory of ‘memes’ promoted by Richard Dawkins and Daniel Dennett.

Media professor Chris Anderson says that ‘journalists need to find ways to create highly readable articles capable of spreading virally across social media’

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