Big data

Everyone loves ‘data’, and surely the more the better? Once all the facts are in, we can save the world through mathematics. The phrase exults in the collision of the scientific-sounding ‘data’ and the epic hugeness of ‘big’, while dissuading us from wondering how the ‘data’ will actually be analysed and used. Do you want your personal information to be mined and thrown into ‘big data’ too?

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